‘Atomize’ your content: IKEA & ‘True Blue’ collection campaign

+SEO rules are: Atomize Think Liquid Motivate IKEA is following +SEO strategy by ‘Atomizing’ the content of  ‘True Blue’ micro site. A button on the microsite will direct traffic to a showcase of the collection on the Pinterest social network, while visitors will also be asked to share the offers on Ikea’s Facebook page, which will have a blue takeover to mark the collection. The results is: a ‘liquid‘ experience of content.Each “atom” is a Social Content Item able to be aggregatedRead more