Design behavioural change

Behavioural change, here we go! My team and I have been working on improving the timesheet completion percentage per week. Very hot topic in the company  😉 #behaviouralChange #intrinsicMotivation #gamification #design #services #serviceDesign #lotsOfFun #experiencemapping AdvertisementsRead more

Lonely ChatBots

This is not another story to sell chatBots. This is not an article about Design Principles for ChatBots. This is not about selling the benefits of ChatBots. This is not to convince you that ChatBots can solve any problem. This is a call for collaboration: I want to design a ChatBot that takes care of all ChatBots. What happens when a ChatBot has no one to interact with? It would be great to have a friend to discuss with inRead more

How to reframing SEO Concept as Social Engine Optimisation

Can search engines still be considered the only one way to get information in today’s Social Media Era? In my opinion the SEO as we know it, is no longer enough to optimize the findability of information in today’s the Social media Era. We therefore have to extend the concept of SEO further, to that of Social Engine Optimization (a.k.a +SEO). So in this scenario in not advisable to ignore the social dynamics when we create content that we wantRead more

Gamification: Using Gaming Techniques to improve your products and services

Using gaming techniques to make activities more engaging and fun. Think like a game designer is the first issue, considering players motivation, players journeys and game dynamics as well. Designing patterns in order to evoke players emotions in order to driver players action engagement. Designing for social actions is another big issue, considering social style of players. Gamification could be considered another way to develop you Product&Services design. More details about Gamification below listed 😉 Gamification Workshop 2010 View moreRead more