‘Atomize’ your content: IKEA & ‘True Blue’ collection campaign

+SEO rules are: Atomize Think Liquid Motivate IKEA is following +SEO strategy by ‘Atomizing’ the content of  ‘True Blue’ micro site. A button on the microsite will direct traffic to a showcase of the collection on the Pinterest social network, while visitors will also be asked to share the offers on Ikea’s Facebook page, which will have a blue takeover to mark the collection. The results is: a ‘liquid‘ experience of content.Each “atom” is a Social Content Item able to be aggregatedRead more

How to reframing SEO Concept as Social Engine Optimisation

Can search engines still be considered the only one way to get information in today’s Social Media Era? In my opinion the SEO as we know it, is no longer enough to optimize the findability of information in today’s the Social media Era. We therefore have to extend the concept of SEO further, to that of Social Engine Optimization (a.k.a +SEO). So in this scenario in not advisable to ignore the social dynamics when we create content that we wantRead more