Why designing great experiences is no longer enough — Design Responsibility Evolution

This article is a collection of thoughts related to the evolution of Design Responsibility. The article is meant to target both Designers and Companies, to reflect on the big shift of Design responsibility that we have been experiencing in these years. This content was part of a lecture I had in Tokyo, Jan 2020. In this lecture I was exploring the way we should shift from human to humanity-centric design as it no longer optional to consider the impact onRead more