+SEO rules are:
- Think Liquid
IKEA is following +SEO strategy by ‘Atomizing’ the content of ‘True Blue’ micro site.
A button on the microsite will direct traffic to a showcase of the collection on the Pinterest social network, while visitors will also be asked to share the offers on Ikea’s Facebook page, which will have a blue takeover to mark the collection.
The results is: a ‘liquid‘ experience of content.Each “atom” is a Social Content Item able to be aggregated in a “place” . In the same time any Social Content Items is able to be re-aggregated in another place, by using social interactions.
That’s why +SEO is a way of designing contents and interactions in order to be easily reachable along different “places”.