‘Atomize’ your content: IKEA & ‘True Blue’ collection campaign

+SEO rules are:

  • Atomize
  • Think Liquid
  • Motivate

IKEA is following +SEO strategy by ‘Atomizing’ the content of  ‘True Blue’ micro site.

'True Blue' collection - IKEA micrositeA button on the microsite will direct traffic to a showcase of the collection on the Pinterest social network, while visitors will also be asked to share the offers on Ikea’s Facebook page, which will have a blue takeover to mark the collection.

True Blue IKEA Family - Pinterest

The results is: a ‘liquid‘ experience of content.Each “atom” is a Social Content Item able to be aggregated in a “place” . In the same time any Social Content Items is able to be re-aggregated in another place, by using social interactions.

That’s why +SEO is a way of designing contents and interactions in order to be easily reachable along different “places”.

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+SEO (Social Engine Optimization) a Information Architecture Summit 2012

+SEO: Social Engine Optimization

+SEO: Social Engine Optimization

Come è cambiato il modo di trovate l’informazione sul Web?
Come sta cambiando il modo di architettare contenuti assecondando l’evoluzione dei nuovi paradigmi d’interazione con la Rete?
In tutto questo scenario cosa significa rendere trovabili i contenuti dagli utenti?
Tutto questo ed altro a Italian IA Summit, 10-11 maggio a Milano.
Nella seconda giornata il mio intervento sulla +SEO aka Social Engine Optimization.

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Affective Computing and Affective Interaction: Emotion in Technology

Affective computing is the study and development of systems and devices that can recognize, interpret, process, and simulate human affects (Wikipedia).

As Human-Computer Interaction (HCI) and Interaction Design moved from designing and evaluating work-oriented applications towards dealing with leisure-oriented applications, such as games, social computing, art, and tools for creativity, we have had to consider e.g. what constitutes an experience, how to deal with users’ emotions, and understanding aesthetic practices and experiences. ” (via interaction-design.org).

Affecting Computing

Introduction to Affective Computing and Affective Interaction

Healthcare Implications

How to train autistic children to recognise emotional states in others and in themselves and act accordingly (via Affectiva).

The bracelet, named Q Sensor, measures skin conductance which in turn is related to emotional arousal – both positive and negative.

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The Future of Integrated Health Care 2015

The Future of Health Care via Ergonomidesign.

An eco-system that described the Integrated Future of Health Care in the year 2015 with the patient at the center of all activities, services, devices and products.

An early sketch of the application for Microsoft Surface:

Full article here (via core77)

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How to reframing SEO Concept as Social Engine Optimization

Can search engines still be considered the only one way to get information in today’s Social Media Era?

In my opinion the SEO as we know it, is no longer enough to optimize the findability of information in today’s the Social media Era. We therefore have to extend the concept of SEO further, to that of Social Engine Optimization (a.k.a +SEO).

Social Engine Optimization and UX

So in this scenario in not advisable to ignore the social dynamics when we create content that we want people to find on the web. That’s the reason why UX plays a very important role in this game, so we should begin to place UX closer to +SEO (Extension of SEO as Social Engine Optimization) than ever before.

Read the article and download the full deck.

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eHealth PHI Workshops @ FoI11

The “new air” on eHealth and mobile is just at the beginning @ Frontiers of Interaction 2011: new discussions, ideas and experiences outlining new mHealth frontiers have been traced in the PHI workshop (see videos) “Transforming health with nomad devices.

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The initial presentation was then followed by a one hour working session where we divided the audience in to three groups, each focused on brainstorming a different opportunity/scenario for mHealth:

  1. Point of Care
  2. Patient Education/Compliance
  3. Physician Education

Each group had to develop a mHealth solution that for their scenario that focused on creating enough value for the user that it would be likely to go beyond adoption and achieve behavioral integration.

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